Advertising & marketing resources
Everything needed to plan, launch and review a campaign without an agency retainer: objective setting, budget splits by channel, a creative brief that survives contact with a designer, and a reporting format that fits on one page.
Advertising is a sequence, not a single decision
Most small-business advertising underperforms because one step gets skipped: the objective is vague, the budget is a round number, or nobody agreed in advance what "working" would look like. These resources are organised around closing those gaps in order.
Set one objective
Awareness, enquiries, footfall or repeat purchase — pick one per campaign. Two objectives means two budgets.
Split the budget deliberately
Decide the split across channels before you spend, and write down the threshold that would make you move money.
Review on a fixed date
A scheduled 30-minute review beats an anxious daily check of the dashboard. Fix the date at launch.
Advertising & marketing guides
How to run a small advertising campaign in six weeks
A week-by-week sequence for teams spending under ₹50,000 a month: objective, audience, channel mix, creative, launch and a one-page review.
How to build a marketing plan that fits on one page
The nine-box planning format that keeps a small team aligned without producing a document nobody rereads.
Best free business tools for Indian small businesses
Includes the free tiers people actually use for scheduling, creative testing and simple reporting — with the limits stated plainly.
Templates and calculators for this category
Each tool links back to the guide that explains it, so you never fill in a field without knowing why it exists.
Marketing budget calculator
Enter a monthly budget and split it across channels using editable percentages. Shows planned spend, expected enquiries and cost per enquiry.
Open calculator →Campaign planner & advertising checklist
A six-week campaign planner with the pre-launch checklist, creative approval steps and a post-campaign debrief page.
Open planner →
Write the creative brief before you ask for designs
The most common advertising waste is not the media buy — it is paying for three rounds of revisions that could have been avoided with one page of direction. A brief should state the single message, the one action you want, the audience, and what must not appear.
- One message per campaign, in the customer's words.
- One action: call, visit, enquire or buy.
- Hard exclusions: claims you cannot substantiate, competitor names, discount terms you may change.
- A named person who gives final approval, decided before work starts.
Need a second opinion on a campaign?
Describe the objective, budget and channel in a sentence. We will point you to the guide that fits — or tell you if the budget is too small for the plan.