Practical guides, written for the work you actually do
Long-form, evergreen articles on advertising, management, administration and office productivity. Every guide states the sequence, the numbers and the trade-offs — and links to the template that puts it into practice.
Browse the library
Four guides at launch, each reviewed on a rolling schedule. New guides are added in the category where a question keeps recurring.
How to run a small advertising campaign in six weeks
A complete launch sequence for teams spending under ₹50,000 a month — objective, audience, offer, creative, setup, launch and a one-page review. Includes the thresholds to stop spending.
Business administration checklist for startups
The first 90 days in dependency order: entity records, banking, filing conventions, insurance, the compliance calendar and the handover file nobody thinks to create.
How to build a marketing plan that fits on one page
Nine boxes, one page, one hour. Why the constraint works, what belongs in each box, and the three mistakes that make a one-page plan collapse after a month.
Best free business tools for Indian small businesses
An honest comparison of free or near-free software for invoicing, accounting, documents, project tracking and communication — including where each free tier stops being enough.
How these guides are written and kept current
Every guide follows the same structure: the problem, the sequence, the numbers, the mistakes, and the template that makes it practical. Each one carries a published date and a review date so you can judge its freshness.
- Written from the operator's point of view, not the consultant's.
- Numbers shown with their assumptions, never as fixed benchmarks.
- Reviewed at least twice a year; the review date is always visible.
- No affiliate placement inside editorial content — commercial links live only in the directory.
One email when a new guide is published
Roughly monthly. A new guide or template, and a note on what changed in an existing one. No promotions and no partner offers.
Have a question a guide should answer?
If you have searched and not found it, tell us. Recurring questions become the next guide.