Printable checklist
Campaign launch checklist
Thirty checks across objective, budget, creative, legal, tracking and process. Items 1–8 are the gate: if any are unmet, delay the launch.
Advertising campaign launch checklist
Campaign: ____________________________ Launch date: __________ Reviewer: ________________
| # | ✓ | Check | Area |
|---|---|---|---|
| 1 | One objective written as a number with a measurement date | Objective | |
| 2 | Audience described in one sentence, including location | Audience | |
| 3 | Offer, price and any terms final — no placeholders | Offer | |
| 4 | Budget approved and channel split agreed in writing | Budget | |
| 5 | Named approver for creative confirmed | Process | |
| 6 | Stop criteria agreed (ceiling cost per enquiry) | Objective | |
| 7 | Enquiry route staffed and tested with a real call | Setup | |
| 8 | Tracking verified — a test enquiry appears in the report | Setup | |
| 9 | Creative reviewed on a small phone screen | Creative | |
| 10 | Landing page loads under three seconds on mobile data | Setup | |
| 11 | Phone number, address and hours correct everywhere | Creative | |
| 12 | All claims substantiated or removed | Legal | |
| 13 | No competitor names or marks in any creative | Legal | |
| 14 | Discount and offer terms stated with an end date | Legal | |
| 15 | Channel accounts funded and billing method verified | Budget | |
| 16 | Launch dates staggered across channels | Process | |
| 17 | Review meeting booked for the end date | Process | |
| 18 | A named person owns the daily check in week one | Process | |
| 19 | Response templates ready for the first enquiries | Setup | |
| 20 | Archive folder created for invoices and final creative | Admin | |
| 21 | Landing page content matches the advertising promise | Creative | |
| 22 | Form tested end to end, including confirmation message | Setup | |
| 23 | Privacy notice linked wherever personal data is collected | Legal | |
| 24 | Budget daily cap set to avoid overspend | Budget | |
| 25 | Reporting view saved and shared with the reviewer | Setup | |
| 26 | Team briefed on what counts as a qualified enquiry | Process | |
| 27 | Accessibility checked: alt text and readable contrast | Creative | |
| 28 | Backup creative approved in case the primary is rejected | Creative | |
| 29 | Invoices and vendor terms filed in the archive folder | Admin | |
| 30 | Debrief template printed and ready | Admin |
Debrief — complete within five working days
| Objective and target | |
| Actual result | |
| Total spend | |
| Cost per enquiry by channel | |
| Enquiries that became customers | |
| Best performing creative, and why | |
| What we would not repeat | |
| One decision for next month |
hub.in — free to use and adapt within your own organisation. Not for resale or redistribution as a product. General information only; not legal or professional advice.